Expert Article
How Rock Got Its Roll The Guitars and Brands that Shaped Modern Music By Arthur Hanlon Introduction Eric Clapton and Lil Nas X have about as much in common as an apple and a piece of toast. However, neither artist would exist without the creation of just one instrument that changed the way music was recorded and performed. Despite its reputation as an instrument of rock, the electric guitar triggered a musical revolution that permeated every genre and paved the way for today’s music landscape. It gave artists access to an enormous range of sounds that for the first time allowed them to put their personal spin on the instrument. The invention began to take shape around the 1940s, and was inspired by a purely egotistical idea: guitarists wanted their instruments to be louder so that more people could hear them play. This quest for decibels locked the major guitar brands in a decades-long battle to see whose product would dominate the future of rock n’ roll. And while they...